Online product configurator at asecos

Initial situation

The aim of revising the configurator was to create a modern and ease-of-use tool that is seamlessly integrated into the crossbase.pim PIM system. Special requirements included support for international markets, easy maintenance of content and expandability of the range of functions.

Procedure

To begin with, the user selects the desired language and country, with automatic pre-selection possible via geo-location. Items can then be found directly using the item search with auto-complete function or filtered using technical properties. Filter options such as checkboxes, selection lists and sliders are available for selection and are supported by explanatory tooltips.

During configuration, a clear filter bar offers the option of checking or resetting selected filters at any time. The results are automatically displayed in an appealing tile view, which can be flexibly controlled by showing or hiding the filter bar or by adjusting the number of pages.

In addition to product images and technical data, configuration and delivery information is also provided on the product detail pages. This is supplemented by links to accessories and alternative items as well as downloads of documents and CAD drawings, which are also available as a bundled ZIP file.

Specialist dealers can link directly to the configurator via a specific ID so that customer inquiries are forwarded to them directly. Alternatively, the checkout enables the manual selection of a specialist retail partner. The inquiry process is completed by a confirmation email with a list of items.

Filters and product data can be adapted in the PIM system without programming knowledge to maintain and expand the content. Functions such as drag & drop make it easy to manage filter options, groupings and explanatory tooltips.

Result

The configurator offers an optimized display for five languages and 14 country assortments. Thanks to the complete integration into the crossbase.pim PIM system, all product information is always up-to-date and the entire translation and maintenance process is efficiently supported. For external access, the website is hosted on a highly available system, which guarantees availability.